E-ARABSKI.PL

THE_PROBLEM

Arabic language school needed a high-converting landing page optimized for paid traffic from Google Ads and Meta. Requirements included sub-1.5s load times for quality score optimization, mobile-first design (70%+ mobile traffic), and clear conversion funnel with optimized CTA placement.

THE_APPROACH

• —Built with Next.js static generation for maximum speed and SEO optimization
• —Implemented critical CSS inlining and font optimization for instant first paint
• —Designed mobile-first responsive layout with touch-optimized CTAs and forms
• —Optimized all images to WebP format with lazy loading for below-fold content
• —Set up A/B testing infrastructure via edge routing for conversion optimization
• —Integrated analytics tracking for complete conversion funnel visibility

TECH_STACK

PERFORMANCE_DELTA